A promotional video about the juicebar JOE & THE JUICE.
The goal was to show that it's not about the coffee,
the sandwiches or the juice, it's about much more!..
The spirit behind the order, the process, how it's delivered - and everything else but the product.

visit the promotional site.


Idea and concept: Julius Juul, Kaspar Basse and Sebastian Vestergaard.
Art Direction: Julius Juul
Filming: Julius Juul
Music: Pro Juicers - Sex Me Up
Edit and effects: Julius Juul